The team at Oomph Creative Agency really know their stuff! From start to finish, the process, the attention to detail and their creativity was outstanding. The in-depth research undertaken by  Oomph was enlightening. In fact I would say it was incredibly thought provoking, made the directors really consider and reconsider elements of our business and provided the foundation for a fun and exciting strategic and creative process. We highly recommend Oomph Creative Agency and regularly do!

Creative One

Creative One

Creative One approached Oomph Creative Agency to help create a strong and expressive visual identity. Creative One is a vibrant film production company, therefore the logotype had to reflect this dynamism. However, it also had to be pitched at appropriate level. Too small and it would not be taken seriously enough. Too big and a large part of the market would assume that they could not afford the services of Creative One.

The process enabled the Creative One board to reflect on their current business, current vision, plans for the future and help to freshen up the thinking behind the company. Our job was to visually reinforce the Creative One personality, underpin the culture,
passion and quality behind the product and service. Creating an effective strategy helped to align the thought process and gave a clear direction to both the organisation and its identity, breathing a visual freshness into the business.

The flow of the logotype combines the creative fun aspect of the business, with the serious corporate side. This style is also reflected in the images, photography used and video, all are now consistent with the brand strategy and company values.

The full visual identity had to be exciting, serious, forward thinking and fun. It had to work in printed format and also on the big screen and with the ever evolving forms of media.

The project:

  • Brand strategy creation
  • Visual identity design
  • Typography creation
  • Logotype design
  • Business stationery collateral
  • Marketing material
  • Website design & programming

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