Mind The Gap


Mind The Gap was in its infancy when it they instructed Oomph as its creative agency. It required an arsenal of communications including and to start with; an identity. This identity was required to be fun, playful, just like its clientele, the children it its nurseries. It needed to promote learning, growth and trust. This had to be followed through all areas such as stationary, uniforms and online communications such as their website.

We approached this project with a great deal of care and attention to detail. Creating an identity from a blank canvas and just a name to begin with. We created a vibrant colour palate and then on to creating a symbol and a word mark that they would be recognised for.

Starting from nothing often presents its challenges including creating brand values from scratch and future planning of the business.

Our results were instantly successful thanks to the careful planning put in place at the strategy phase of the project which once completed allowed for a time efficient and smooth delivery.


This Project Included:

  • Logotype identity design
  • Stationery collateral
  • Promotional material
  • Social media platform design
  • Website design & programming
  • Image Bank Creation
  • On Location Photography
  • Studio Photography

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