Shearwater TSCM

The objective was to create a fresh, industry recognisable symbol. Shearwater is an internationally recognised organisation that operates worldwide. The company holds huge specialist knowledge, has tremendous experience and offers bespoke products and services. The company needed to underpin its highly regarded status and international standing with a signature that communicated a confident, solid, dependable and trusted approach.

The uniqueness of this particular client meant that we had to be very careful in our method of approach. Research within the sector was limited and often restricted due to the modus operandi. Therefore we had to listen carefully to the client needs and desired expansion into key market areas. The globally recognised organisation with internationally revered products needed a succinct signature to communicate clearly.

The result was a strong identity that visually reflected the organisation. The strategy applied provided a concise visual order to help communicate the organisations ethos, culture, products and services. This strength of the company was now matched by the strength of its corporate identity, backed up through the photography, promotional collateral, exhibition design, website and social media. Shearwater now benefited from a visual personality that promoted trust, experience, knowledge and a high quality service.


The project:

  • Logotype design
  • Bespoke font creation
  • Stationery collateral
  • Advertising
  • Exhibition design
  • Website design
  • Social Media
  • Video & film

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