We were provided with a very specific brief from Spire Healthcare Harpenden. The purpose of the photoshoot was to produce a series of photographs that both met the brand guidelines, whilst communicating to the potential customer what they could expect when visiting the Harpenden hospital.
In essence, they wanted their customer base to meet the members of the Harpenden Healthcare team prior to any visit. Spire Harpenden wanted to visually reinforce their ‘local team’ with a very personal approach, allowing potential clients to become familiar with the building, the wards, and importantly the faces of the Harpenden team.
As a Creative Agency, we met the brief by breaking down the virtual barriers between the clinicians and the patients, the staff team and the customers. We created a series of powerful images that were; warm, friendly and fun. We showed the clinical and therapeutic facilities offered through the Spire Brand, whilst underpinning the approachable, human element of the local Harpenden Spire Healthcare team.
- Creating a bank of stock imagery
- Following brand guidelines