To view the original proposal, please contact Ben Killner.

Curating the connection

Following on from our meeting, we have taken a look at the various ways in which Aurum Fox, connects with its audience. From this external viewpoint, we get to see what the consumer sees. Additionally, as an investor, we can provide first hand experience.

The questions we like to consider are; what is your brand story, what is the emotional hook, what is the information desired by investors that can help bring your service to life, and what does it feel like to be your consumer. In a niche, yet crowded market, how are you updating your current investors, keeping them interested, while attracting new investors?

Are you connecting emotionally with your client base? If so, what really makes you stand out?

In order to deliver an effective story telling project, it is vital to review what you already have in place that provides the foundation. The big question will be, how do we establish consumer trust currently,, and can we improve on it?

❋ Project kick off

The only way to deliver a successful project, is to have a clear understanding as to what success actually looks like. We can then measure the impact of the campaign, your client response, and any increase in interaction.

❋ Project success

Success is derived from having a clear vision and strategy. This may sound obvious, however, many organisations try to skip this step to speed up the route to market. You cannot build a robust story, or deliver a successful film without effective planning.

❋ Project planning

Once there is clarity on what success looks like, we can implement the agreed strategy and plan the delivery. This will be reviewed to see what’s worked and how it’s been received by your client base. The data can be reviewed, and any adjustments for future output will be implemented.

❋ Project delivery