Working in partnership with Steadman-Chase to improve connectivity with investors.

Curating the connection

We have been undertaking some research into your company, product and services. From an external viewpoint, we get a better understanding of what the consumer sees. Additionally, as an investor, we can provide first hand experience.

The questions we like to ask; what are your brand strengths, what real benefits does your product bring to your investors, and what makes you stand out? In a niche, yet crowded market, how are you updating your current investors, keeping them interested, while attracting new investors?

Are you making the link between connecting emotionally and financial figures?

In order to kick-start an effective promotional communication campaign, it is vital to review what foundations you have in place for your company, product and service. The big question will be, how can we improve our consumer trust?

❋ Project kick off
❋ Project success

The only way to deliver a successful project, is to have a clear understanding as to what success actually looks like. We can then measure the impact of the campaign, your client response, and any increase in interaction.

❋ Project planning

Success is derived from having a clear vision and strategy. This may sound obvious, however, many organisations try to skip this step to speed up the route to market. You cannot build a successful campaign without effective planning.

❋ Project delivery

Once there is clarity on what success looks like, we can implement the agreed strategy and plan the delivery. This will be reviewed to see what’s worked and how it’s been received by your client base. The data can be reviewed, and any adjustments for future output will be implemented.

1. Project kick off

In preparation for a communication campaign, we begin with looking into the current processes of your organisation. We look at how Steadman-Chase has historically interacted with investors, identify areas that will help improve those interactions, and therefore increase sale opportunities.

From experience within the sector, corporate communications to update the client base are often quite static and text heavy. There is nothing fundamentally wrong with this approach, however, with the use video combined with digital media, this can be undertaken in a more dynamic, expressive and personable way.

Part of the consumer journey to making a purchase is to carry out some basic due diligence. Quite often they will click through to your website and social media profile, check for your history, product legitimacy, reassurance and social proof, in order to establish trust.

  • When we start creating communication content for Steadman-Chase in an attempt to gain further interest, the consumer (potential investor) will almost certainly carry out due diligence and look at Steadman Chase social profile, and be presented with a stereotypical account.

    From an integrity standpoint, seeing stock images of gold, whisky, etc rarely inspires investment, or further investment. A bank of content introducing the company, your values, your team will establish legitimacy and provide trust.

  • Strategy is often considered a ‘nice to have’ rather than an essential. From a speed perspective, it is often overlooked as an impediment. However, in our experience, establishing a clear strategy that everyone can buy into, check against, review and respond is extremely important.

    As a major part of the Steadman-Chase project, we feel it is vital to create a strategy, identify the vision, mission, company direction, tone of voice, look and feel. All essential when creating the foundation to a successful campaign.

  • As a direct result of devising a clear strategy and plan of action, Steadman-Chase will have a solid communication base that investors can align with. This clear plan of action would set out the aims, objectives and targets that the campaign can be measured against.

2. Project planning

The great news is Steadman-Chase has already positioned itself in the market. Effective planning will be required on how we bridge the gap between essential product performance information and your client base. Identification as to your consumer demographic, the type of individual you target, market entry point, and point of reinvestment, will dictate the style of communication direction.

There needs to be an agreed direction of travel that can be reviewed, measured, and where required, altered in order to gain targeted consumer traction. In addition, there needs to be a digital platform to start from, therefore, a solid strategy is a necessity in order to build a communication campaign, that will achieve the aims and objectives of Steadman Chase.

  • Providing your audience the ‘why’ is an often overlooked ingredient to the successful uptake of your product and service. If your consumer understands the reasons you are bringing it to their attention, then they are more likely to engage with you and your brand.

  • In the main your audience is already interested and intrigued. How you keep them up to date is key to the potential of further investment.

    Providing them with the background, knowledge, experience of market trends and current movements, in a way that is easily accessible and digestible will only increase trust.

    Is you product genuine?

    Are the claims you make real?

  • Now you can bring the product to life, supply the factual details as to how it will financially benefit your investor, and enhance their long term wealth.

    Introducing the real benefits of your product in a positive, personable way will help lead your audience to becoming a much more interested consumer, increase their interaction with your organisation, and eventually lead to investment/further investment.

3. Project success

How do we measure success? The only way this can be done is to ensure that we all know what success looks like for Steadman-Chase. Everyone needs to have a clear understanding as to the ideal outcomes.

Every time communication content is sent out, it will be linked to the agreed strategy outcomes. With your primary audience already identified, now is the time to bring your products and services to life. Looking to increase the attractiveness of your brand, making the connections clearer and investment steps easier. We can educate your client base, provide tax information, the science behind investments, and showcase ‘brand ambassadors’ that have already completed the journey.

These aspects can then be measured (through digital metrics) to better understand the impact of each piece of communication sent out. Which aspects of the campaign are the most engaging? What content does your current investor audience respond to best? Are we providing the right information to help increase investment and/or further investment?

  • Agreed targets will be set to ensure that the maximum benefit is felt. Targets set can be adjusted to suit the content, communication style and the desired outcome.

    Some targets may be aspirational, others can be defined through data collection and desired metrics.

  • Once the digital communication content is initiated, we need to give it some rolling time. We can then start collecting the data to see how each video is being responded to. We can then start to measure how well the consumer is engaging with your content and what the response is.

    Upon review, if certain video content is working notably better than others, then we can respond accordingly, and plan the next shoot with the knowledge that this is what the investor is wanting.

4. Project delivery

There will be several points of delivery. Being able to review the data and respond to consumer engagement is key to ongoing success. This accumulation of this data means that we can collectively review the findings against the original strategy, to see if changes are needed. We will be able to clearly understand what has worked well so far, how consumers have interacted with the content, and where we need to focus going forward.

  • The actual data can now be reviewed and adjustments made (if needed) to the original strategy.

  • The outcome of the review will help guide the future video output, and the creation of the next content wave.

Project deliverables

Steadman-Chase has a superb product offering, with an amazing story to tell, however communication is very static, and there is no real current social media presence. We understand that you have to be considerate with the type of outward communication, and careful about client confidentiality. However, as your client base becomes ever more digital savvy, there will be an expectancy for more engaging content.

Below is the delivery overview and associated investment costs.

Introducing Steadman Chase

£6000.00

The Oomph creative team will create a 4 to 5 minute corporate communication video to effectively introduce the Steadman-Chase organisation, team, vision and purpose. It will also identify the benefits of investing with you. This creates an emotional connection that can provide potential investors with background due diligence, removing a known fear of investment. The video content will capture the vision, aims, objectives, brand positioning, growth plan and investment entry points:

  • Introducing the organisation

  • Meeting the team

  • Brand positioning

  • Effective positive messaging

To help continue the establishment of Steadman-Chase as a trusted brand, we need to capture the character of your brand, provide good information to establish a clear investment pathway. This will help attract new investors, build an investment community, inform, engage and nurture investors with your story.

Engaging content

£2250.00 per quarter

Keeping your current client base up to speed is vital. Knowing what the markets are doing in a sincere, credible way will be a major step to connecting with your investors on a more regular basis. The more personable approach will provide both face to face interaction, and detailed market information.

In addition, these updates create a solid base of social proof on how the investment commodities perform over time. Providing this information on your website, will improve trust, engagement and the want to invest. If your client base can see it working, then they will want in on the action.

  • 1 x short market information video covering Whisky investment

  • 1 x short market information video covering Gold investment

  • 1 x short video on Steadman-Chase news & developments

Example of short form content

Example of long form content

5 years in the making

The Thing documentary tells the story behind the Great American seal bug. It spans 90 years, 2 World Wars, the Cold War and involves 3 great nations.

Watch the trailer below: